Is health reform's small-business tax credit working? | www ...
by marketmaker
One company that has had success selling policies under the program is Blue Cross and Blue Shield of Kansas City, which launched a marketing push to promote the tax credit when the law was enacted. Eager to promote the new small-business tax credit, the government this spring mailed 4 million eligible companies postcards with highlights of the program. Blue Cross has sold 227 plans to small businesses in the past three months -- 80 percent more than in a typical three-month period, says Tom Bowser, chief executive officer. The value of the benefit declines quickly, so many business owners in high-cost states get no tax break, and those elsewhere often say the credit is too small to make much of a difference. Although less than a quarter of small businesses in the Kansas City area qualify for the credit, the ad campaign paid off. I can't quite decide whether this article is telling me that the small-business tax cut passed as part of the Affordable Care Act is working, not working,......
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